Clean ingredients. Beautiful hair. Trusted by millions.
Why Ashley Joy?
Because your hair deserves more than care; it deserves joy.
Nature-powered formulas for strength, shine, and confidence.
Already trusted in Estonia since 2023 — now growing with our full collection online and in more stores soon.
Our Standards
We keep our standards high so you can trust what you put on your hair. Our formulas give exactly what your scalp and strands need, no harsh chemicals, no compromises.
Find Your Match
Every hair has its own needs.
Discover routines designed for your goals; repair, volume, frizz control, scalp care and more.
Bestsellers
Sale
Ashley Joy Anti Dandruff & Hair Loss Shampoo For Men 400ML
Regular price
€9,90 EUR
Sale price
€7,25 EUR
Ashley Joy Anti Dandruff & Hair Loss Shampoo For Men 400ML
Sale price
€7,25 EUR
Regular price
€9,90 EUR
Ingredient Series
Shop by your hair’s needs – from repair to growth, we’ve got you covered.
Intense Repair Series
Intense Repair Series
Volumizing Series
Volumizing Series
Strength Series
Strength Series
Propolis Series
Propolis Series
Banana Series
Banana Series
Hair Solutions
Shop by your hair’s needs – from repair to growth, we’ve got you covered.
Color Protection & Shine – Long-Lasting Vibrant Color
Color Protection & Shine – Long-Lasting Vibrant Color
🌿 Herbal Salon Care at Home
🚚 Free Delivery Over 40€
✅ 100% Money-Back Guarantee
⭐ Trusted by millions worldwide
Let customers speak for us
E......M.......
During my breastfeeding period, my hair was falling out so much that it really started to affect my confidence. After doing some research and hearing a few recommendations, I decided to try the Ashley Joy 24 Herbal Oil Hair Treatment and the Strengthening Shampoo.
To be honest, I didn’t even use them very regularly — maybe once a week. But the results were incredible. Within 3–4 months, I started seeing new hair growing everywhere. I now have so many baby hairs coming in! The improvement is truly visible and amazing.
I haven’t seen my hair respond this well to any product before. I genuinely recommend it to anyone struggling with postpartum or breastfeeding-related hair loss.
Join Joy Club 🧡
Create. Share. Shine with Ashley Joy 🌿
We love collaborating with authentic voices.
Get free products, share your experience, and inspire others.
Are you a beauty lover, content creator or stylist?
Let’s collaborate and grow together